Our Story: From a Kitchen Experiment to a High Street Gem

For over 16 years, we’ve been handcrafting soap and skincare in the Midlands and Shropshire, staying true to our original small-batch recipes. At The Blue Lemon, we believe in keeping things pure and simple: we never adulterate our creams with water, and we avoid parabens, palm oil (or its derivatives), alcohol, and emulsifiers. All our products are vegan, cruelty-free, and only ever tested on humans.

Our range of award-winning skincare products is designed to deliver head-to-toe care that’s both effective and affordable. Since 2015, we’ve been proudly based on the High Street in Shrewsbury, where we’ve built warm, long-lasting relationships with our customers, both in-store and online. We’re especially proud to be part of Shrewsbury High Street, which was recently named the best in the country by The Daily Telegraph. Knowing we’ve contributed to this incredible accolade as a passionate, independent business is truly an honor.

Our journey began in 2009 when Jorgie made his first bar of soap in our kitchen in Birmingham. That soap was so well-received that I started taking extras to my office to share with co-workers. It was an instant hit! Encouraged by the enthusiasm, we were invited to sell at a primary school fête—and we sold out.

We soon found ourselves attending craft fairs and fêtes regularly. In 2011, we stumbled upon a tiny unit for rent at the Jinney Ring Craft Centre, and The Blue Lemon officially came to life. For five wonderful years, we crafted and sold our products in this vibrant, creative community, gaining loyal customers who continue to shop with us to this day, either online or by visiting us in Shrewsbury.

As our business grew, we knew it was time to expand. After searching for the perfect location, a friend suggested we visit Shrewsbury. It was love at first sight. In the Autumn of 2015, we opened our shop at 48 High Street, sold our home in Birmingham, and embraced this new chapter.

Since then, we’ve come a long way. Our customer base has grown, our product range has expanded, and we continue to focus on crafting skincare that’s as kind to the planet as it is to your skin.

We owe our success to our loyal customers, whose feedback and support have shaped our products into what they are today. From a humble kitchen experiment to an established business on Britain’s best High Street, our story continues to evolve—and we’re so thankful to have you along for the journey.